Concert Promoter Project
30 Second Radio Spot
Artist/Group Demo Tape
EPK - Electronic Press Kit

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Essential Information

Music promoters might work for musicians or for venues that produce live music shows. Their responsibilities could include helping performers reach their target audiences and selling concert tickets, music recordings, and band merchandise. Agents and business managers of artists, performers, and athletes, which can include music promoters, usually need a minimum of a bachelor's degree. A career as a music promoter may be ideal for those interested in working on the business side of the music industry.


Required Education Bachelor's degree
Projected Job Growth (2018-2028)* 10% (for agents and business managers of artists, performers, and athletes)
Median Salary (2018)* $66,040. Source: *U.S. Bureau of Labor Statistics

Music Promoter Job Description

Music promoters use marketing techniques to advertise a venue, such as a club, stadium, theater, or fairground, or an individual performer or a musical group, such as a rock band, jazz musician, pop music artist, disc jockey, or an orchestra. Both performer- and venue-specific music promoters organize, market, and help manage live music events. Music promoters might facilitate communication between singers and band members and the media. Sometimes, promoters market current or new recordings and supervise publicity on behalf of a band or venue.

Job Duties of a Music Promoter

Music promoters utilize promotional materials, such as posters, flyers, and websites, to provide information to potential fans of specific venues or musicians. Promoters also might employ social networks and new media advertising methods. Other duties could include creating press packages and demo tapes. Music promoters might be called upon to draft marketing plans for a performer, band, or venue and to manage the advertising budget.

You are going to promote a concert of your choice. You will create the following for your artist/group.  
1. Select an artist/group of your choice to promote.
2. Create a 30 second radio spot in PreSonus.  

3. Create a one minute demo tape of your artist/group to bring to radio stations
4. Create an EPK - Electronic Press Kit - Using 

This must include the who, what, when, where and why of your concert. 
Ticket sales, giveaways, etc 
Listen to this example.  What do you hear? 


Concert Promotion Project 

To create your Electronic Press Kit you will use WIX Free Website

What is included in an EPK? - Click Here to find out more
Examples of EPK's
Biography: This bio acts as a peek into your artistry and gives people a taste of the you sound and influences. This is where you grab the reader’s attention - don’t let it go to waste. Show them your style and who you are!

Photos: Telling your story is a common theme in an EPK and pictures are no exception! Pictures help tell your story so include headshots, promotional shots, CD cover art, or any other graphics you can provide that showcase who you are!

Videos: Videos give fans and prospective fans the opportunity to see how you perform. It also gives reporters and other media outlets shareable material to use.

One Sheet: A one sheet compiles all the essential information into one single page and are often used in a press release.

Contact Information: Imagine if you’ve done all this work and someone wants to book you but they can’t get ahold of you. Don’t forget to provide your contact information - placed front and center - in the EPK.
 For this you will put together a 1 minute demo tape of your artist/group. Include as many songs as you want.  Use chorus and 1 verse if you want. Goal for the demo tape is to show off your artist/group's musicial range and ability.   
This will be completed in PreSonus. Save file as Demo Tape and your initials